Tuesday, November 29, 2005

Move over Gen X.

I was listening to this thing on radio earlier this morning – about Baby Boomers, Gen X and Gen Y. According to the radio show, a recent survey suggests that Gen Xers , unlike the Baby Boomers who wanted stable jobs and a house in suburbia, are not very ambitious and career oriented. They are rebelling against the monotony 9-5 jobs. So many companies are trying to change their work culture in order to attract and retain their Gen X employees.

Also apparently, I am Gen X . And apparently, my time is up.

Technically, Gen X describes those of us who were born between 1964 and 1980. Here are some tell-tale signs that you might be a Gen Xer.
- you have the tendency to make flippant ironic comments
- you are stuck in pointless job done grudgingly to little applause
- you are underemployed and overeducated
- You are often confused and riddled with self-doubt
- You wonder is there is something called "true love"
- You feel alienated – you want to desperately ‘believe’ in something but don’t know what
- You think the notion “you can be anything you want to be” is bull
- You drink overpriced “fair-trade” coffee
- You are overanalyzing and underachieving


Meanwhile Generation Y, those born between 1981 and 1995, have no time for Generation X whining and self-doubt. They are after style, comfort and the top of the food chain. They work hard, play hard, live hard, and spend hard. According to market research statistics – the current 14-25 cohort is by far one of the biggest consumers groups ever. So here’s how know if you are generation Y - you are obsessed with name brands and hair care products, you don't necissarily idoloze U2/Bono, you and you couldn’t care less about who the president of the World Bank is.

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